Behind the Scenes with AlphaGraphics Lewisville | Branding Photos for a Bold Local Business

I recently had the opportunity to work with AlphaGraphics Lewisville, a powerhouse local print and marketing shop, to update their branding photos and headshot photography for their website and social media. Owners Robbie and Brad reached out looking for fresh, professional images that would reflect the quality and care they bring to every project—and I was thrilled to deliver just that.

As a Small Business Photographer, there’s something especially rewarding about capturing teams like this one. AlphaGraphics Lewisville may have a small team, but what they lack in size they more than make up for in efficiency and expertise. We started with individual headshots in their front office area, giving them a polished and approachable look perfect for LinkedIn profiles, email signatures, and team bios.

Then we moved into the back of the shop—where the real magic happens. I loved getting to photograph the printing process in action: oversized machines buzzing, pages flying, and that satisfying hum of productivity. These branding photos show their clients exactly what goes on behind the scenes and spotlight the level of precision they bring to every job.

And as a fun final touch, we even documented the process of them applying a custom car decal—on my car, no less! It was a great visual way to showcase their work in real-world use and a perfect addition to their branding photography library.

Robbie and Brad now have a full gallery of images they can use across their website, social media, and future print materials—photos that tell the story of who they are and what they do best.

If you’re a local entrepreneur or business owner in need of branding photography or headshot photography, I’d love to help you elevate your visual presence. Whether you’re in an office, a studio, or a print shop like AlphaGraphics, I bring your brand to life through storytelling images that connect with your audience.